The number of ‘printed on paper’ (or hard-copy, as the jargon goes) newsletters has been subjected to a huge growth trend during the last few years; in some cases as much as ten times the previous figure. This has been caused by significantly increased numbers of people who now own personal computers. The same story is being reported in Canada, Europe, Australia and elsewhere.

The fact is that anyone who owns, or has access to, a computer and a desktop printer can publish a newsletter with very little more skill needed than they probably already have. These home produced newsletters may be the bottom end of the market in terms of quality etc but they are nevertheless a significant factor in the new growth and distribution of paper newsletters.

It does not require a lot of effort to produce an electronic newsletter compared to that required for a hard copy one. The costs are insignificant too and the finished product is ready for distribution immediately without the need for further preparation, processing or, of course, printing. That is why the growth figures for e-newsletters are so much more impressive even than printed newsletters.

E-newsletters, or ezines as they are more commonly called nowadays, are more popular than ever because they are produced electronically and distributed over computer networks, including of course, the ubiquitous Internet. The rise of these types of newsletters is nothing short of phenomenal. Every subject is covered and every conceivable group that can be thought of has become a recipient. In fact, they became established as the major form of communication for special interest groups during the first decade of the Internet.

The perception that the electronic format is not to be trusted is a hard one to dispel. People are still more used to the feeling of permanence that they get from paper newsletters compared to the fly-by-night reputation of some ezines. Also, there are many who have always readily believed what they read in print but who have a totally different perception of what they read online.

The truth is that the choice between the electronic and the printed format is often of no real importance. As often as not, the type of readership determines which one to go for. Obviously, if most of the potential readers are online then the electronic version would be the obvious choice. On the other hand, if only a few of them have a computer, or they live in a geographically confined area, a hard copy newsletter will be the obvious choice. Over time however, the continuing expansion of the numbers of Internet users and therefore of electronically produced newsletters, will continue to rise.

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Is limited traffic a problem faced by your website?

I know how you feel. Trying to make money on the internet can be really tough. I posted a new site when I first started only to sit there wait for months for my first sale.

Have you been told that selling through emails is the solution to internet marketing?

I have. Again and again I sent out my emails, but when you only have a handful of people on your list, you do not get much in the way of results. I admit, I have failed miserable at email promotion.

How do you separate the myth from reality? Not easy is it. So, I got to thinking maybe I was missing something when it came to my email marketing. Maybe there is something more.

I think I may have found the missing ingredient. When it comes to email marketing, I have found a new element that works.

Part of my confusion has been a misunderstanding on my part or maybe an intentional omission by the gurus. The email marketing is essential, but don’t do it or you will be shut down for spam violations. Or so they say…

By definition sending out unsolicited (no opt-in) emails is spam. People don’t want them. So, do not send them.

The situation then is this: we just cannot send out enough emails to make email promotion work like it is suppose to. Right?

Maybe, if we could send our email out through someone else, and use their perfectly legal opt-in email list; would that work?

Here is how I do it. I submit my email ad copy to my web marketing service company. They approve it and sent it out to millions of their customers on their email lists. It works.

Since, I really want my own email list; I set up my bulk email campaign to develop my list. My ad promotes my special offer. Usually it is a free ebook. I link it to my opt-in page. Within minutes of the bulk email deliver, I start getting sign ups at my opt-in page. Everyone who joins my opt-in becomes my customer and part of my own email list.

Now there is hope. My enlarged email list gives me the opportunity to really expand my email promotion efforts. Now I can expect a return on my investment.

When it comes to my emails, I try to make each one count. I avoid sending too many too soon. I want to deliver about one every four to five days. Words like free are left out. They are usually short and practical.

One thing that is vital for every email is a call to action. When the reader asks themselves, “Why am I reading this?” You call to action will give them an answer they will appreciate.

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