Want to increase sales? Then here's a tip from Roy Williams aka the Wizard of Ads.
Never remind people of the recession on a salesletter, or in your ad copy. It will backfire and have a negative effect.
So I set up and experiment and ran some tests. I split tested two sales letters for an identical product using nearly identical copy.
Site A had a couple of paragraphs with language like; in these tough times, even in a recession, profit during the economic downturn. On site B, I simply deleted the two paragraphs with the recessionary language.
Roy was right. He usually is. Removing any mention of the recession brought conversion up over 2.3%.

Tags:adsense,business,Business Online,computer,content,internet,online business,website

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Original post by Michael Campbell