What do buyers of diamonds and toaster ovens have in common? Neither make for a good subscriber base once they've purchased the product.
Fitness buffs – of the other hand – are an insatiable bunch. They want news on the latest running shoe, bicycles, energy bars, supplements, bottled water… everything.
One of the essentials for building an online business is some sort of list, a readership, or subscriber base. Some markets respond, others don't. You need to test yours to find out.
Yes, this seems so painfully basic. I keep harping on the issue, because certain individuals are still NOT doing it.
Your website is a direct response marketing tool. So are the emails you send, but without a list of prospects, there's no one to respond.
Get a double whitelisted mailing service like AWeber and figure it out. No more excuses. No more whining. It's not any harder to use than Wordpress.

Original post by Michael Campbell