Google is releasing a new version of their search engine called Caffeine, and it is definitely going to effect a lot of website rankings when it is implemented. I have noticed that local small business websites are seeing the greatest losses. Copy http://www2.sandbox.google.com/ into your browser and to see for yourself. Enter your most lucrative phrases and see where your rankings will be compared to the current Google rankings.

My business was hit hard by Caffeine, and yours may be as well. I immediately noticed that many of the top positions were taken by web 2.0 content like Twitter, Stumble Upon, and even Myspace! But like it or not Caffeine is coming to a browser near you.

To be sure to take advantage of this new trend you will have to incorporate these web 2.0 strategies into your SEO efforts. Creating unique content on these websites is going to benefit your business today and in the future when Caffeine goes live.

Begin posting content on web 2.0 vehicles like:

* Ezine Articles

* Blogspot

* Article Base

* Twitter

Definitely not a complete list, so do some research on all avenues. Ultimately you can only help your websites rankings by linking from these sites. You will get the added benefit of possibly having some of these pages ranking higher than your website in the new Caffeine search engine.

You should also put into effect a plan for building links to the web 2.0 content that you create. This will give them more ranking power and begin to drive traffic from members of these sites as well. Traffic diversity will be very important in the near future.

Adwords will still be a powerful way to compete on the first page of Google for your search terms. If you currently use payed search then you will still be in a position to drive traffic even if you lose rankings in organic search. If not then get going now before Caffeine hits the internet.

My company Quantum SEM specializes in Redding Search Engine Optimization and Search Engine Marketing. If you are in far Northern California click one of these links to fill out our free website evaluation. We can design a plan to take complete advantage of the time before Google Caffeine goes are. Quantum SEM is the leader in Redding SEO and Chico Seo services.

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