by Ron Cripps

An essential part of optimizing your written articles for the search engine is using keyword density and the placement of those terms. The placement of the keywords in your article are essential because of the manner the search engine spiders skim a page.

How Do Search Engines Know What My Keyword Or Phrase Is?

A keyword is a word or phrase that is going to be placed in your article various times, not just once as that would make every word a keyword. When a spider sees that you have a word located several times in an written article, it will decide that your page may be useful to people that search for such a keyword.

Over Optimizing Your Written Articles

When you use a keyword too regularly in your written article it is deemed as “keyword stuffing” and that is a damaging matter. When the spiders consider that you are keyword stuffing they see it as a deception and they will penalize you for that behavior. Keyword stuffing is so dangerous that if you are not careful you can finish up getting the rankings of other web pages on your site set down or worse you can get blacklisted by search engines for doing this to often.

Do You Know What Keyword Density Really Is?

Keyword density is calculated on the number of occasions that you position the keyword in your content. The number of times that a keyword is placed in an article is normally determined by a percentage. One way to look at this is that if you have a 500 word written article and your aim is for a 5 percent density then you are going to require the keyword in the article exactly 25 times.

Many guidebooks have been compiled that will offer you their hypothesis on what the best keyword density is. When looked at sensibly, you are going to need to discover the density that gives you the most earnings. Each webmaster has their own density that they like to achieve based on past results. Your success is dependent upon employing the right density for you to make a profit and not over optimize the written articles.

The Proper Density

Really you want to build an hourglass pattern in your article, regardless of the density you selected, and ensure that you have more keywords in the introduction and in the conclusion. Selecting the right density for your articles is essential to establish money, so that your written article climbs the ranking ladder.

About the Author:
Ron has been working from home as an affiliate marketer for the last five years. If you want to quit your day job and start a career in affiliate marketing there are some issues you need to be aware of. First not all information you get is true, but there are some simple steps that will get results quick.

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