Underused Piece of Advice – Go After The Low Hanging Fruit
I had all the right components in place. I had built up a decent sized list, people were reading my newsletter, but my online business was struggling. I couldn’t seem to make a sale.
Why? Because I was teaching my list about information marketing and then trying to sell products like Ideas 4 Halloween (an eBook on great Halloween ideas). Sure it was a great product, if my list was people interested in Halloween information.
That’s when my good friend, Alex Mandossian, gave me a great piece of advice.
This is how it went down
Getting ideas from concept to cash is what we are all trying to do because that is what gets the products out there and builds more momentum for you. Alex and I were having a conversation about my struggle to do just that.
Actually, I just wrote about this in my recent newsletter because if used correctly momemtum can be a very powerful thing in your business.
If you look at Alex Mandossian, he is kicking some serious rear in the information marketing industry, and it’s because he has tremendous momentum. He can’t help but be successful because he’s done the right thing over and over and built that momentum for himself. The way they do that is by taking their ideas from concept to cash as quick as possible.
Alex told me, when I was talking to him about my struggle to get my ideas from concept to cash, he said, “Stu, stop what you’re doing right now. Go after the low hanging fruit.”
Write that down – low hanging fruit.
To know what your low hanging fruit is, sometimes it will take an outside perspective. That’s why likeminded support groups are of such value because they can shed the light on many things you may not see.
My problem was that I was trying to, and still am, work on this massive project. It’s this big, bold idea. Where I ran into trouble was that because it was so big, it also became very time consuming. It began to consume my time, my effort and my money, which is very draining.
This project just gets me irritated, frustrated because of how much it is draining me, so I don’t make any progress.
As I was rambling on about this irritating product, Alex jumped in and said, “Go after your low hanging fruit.”
He showed me and he taught me what my low hanging fruit was, and as soon as I went after it I generated revenue of over $111,000 in an eight-week period.
What was the piece of low hanging fruit that Alex helped me identify?
It was my very own seminar called the “Idea Incubator” where we teach people how to turn their ideas from concept to cash.
The material that I was presenting I had been teaching at John Childers’ training for over a year, and people were drawn to it, they liked it, I had built a customer base, and I had lots of my customers asking me, “When are you going to put on your own event?”
That was my low hanging fruit. People were asking for me to put on my own event, and I was not offering it to them. But the moment I did, the result was tremendous.
Think about what your low hanging fruit is right now. Write down a few ideas. Are you constantly being asked to do something or provide information about something? Are you really good at something?
I bet you have several pieces of low hanging fruit that you have been overlooking.
Learn from my mistake, and you’ll be able to go from concept to cash a lot quicker!
May ideas come to you when you need them the most.
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Thanks Stu for the reminder. It is so easy to get overwhelmed with all the information coming at you and not stop to quite chasing the next big thing and concentrate on picking the low hanging fruit.
Regards,
Darrin