The BIG Social Media Marketing Mistake
This mistake violates the very first rule of Web 2.0 and I see MULTITUDES of people doing it and it aggrivates me and I know thousands of others to no end. This mistake will absolutely get you nowhere and it will in fact do the exact opposite of what you are trying to accomplish. In fact it violates one of the main rules of web 2.0 and it will result in your website being slapped down in the search engines and give you personally a bad reputation.
What is this mistake you say? It’s posting links and writing articles and sending out messages simply for the sake of selling. This does not work in social media. Social Media is for the purpose of interaction and doing this will get you lot of negative feedback. Not only that, but people love social media because they don’t want to get pitched on some product or service like they do on every other website. When you post your website simply for the sake of advertising the result is you are a spammer. You need to get invited to make your offer first.
So what is the solution to the problem because we all want exposure for our business right? The solution is to provide something of value to when you post. Make sure first you are approaching your target market for instance; never advertise on your personal profile on Facebook that will always backfire. Secondly, when you are approaching your target market offer them something valuable. Don’t just post your website or send out an advertisement for your network marketing company. People hate that and it doesn’t work. I hate that and if you are honest so do you. The Golden Rule works well in everything, but remember it in social media “do unto others as you would have others do unto you.”
Give away something valuable to them and approach them as a servant giving them help and assistance. If you do this you will in due time receive. So don’t be a spammer just posting garbageprovide value and if you have to title it by something make sure the title is latent with value for your target market.
Since teaching this to my group on Facebook I received a response from one of the members. Here is what she said, “I took your advicewell some of it. I read your blog and I left my blog, myspace and youtube url on my profile. I slimmed it down by taking off 6 sites. Now that I think about itthat is a pitiful shame.”
I understand where she is coming from. You made the effort to put the sites together and now you want to make money on it through your Facebook profile since that is where most people go to learn about you. However, there is much more effective way. Facebook allows us to make a “page” for our company. On a page instead of getting friends you get “fans”. As a personal profile you want to become a fan of your page and that in turn will be posted on your profile and the home page where your friends see your updates.
On the business page you can post events, videos, notes, start a discussion board and fans can post reviews on the page. So add items galore on your business page (as long as the content is valuable) and you won’t at all be considered a spammer. You can post a link to one of your business sites on your personal profile, but don’t overdue it.
I would recommend connecting it to a blog or an in-between site that directs traffic to your main site. Another option for you on Facebook is to create a group for your business. It is also a great forum for members to post ideas, offer feedback and for you to share content with the members.
Jason DeMars is an internet network marketing trainer that will show you how to generate leads and income using Magnetic Sponsoring. Don’t reprint this exact article. Instead, reprint a free unique content version of this same article.
Tagged with: Business Online • facebook marketing • facebook page marketing • internet marketing • seo 2.0 • social media • social media marketing • web 2.0
Filed under: Business Online
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