by Neil Ashworth

Theres a lot of talk about social media marketing and a lot of debate about the ROI but here my take on why you should invest time, resources and energy into building a profile across different social networking platforms and how you can use your profile to drive traffic to your website.

With so many social networking sites out there its easy to get lost in the woods, struggling to find your way around and find yourself camped out, talking nonsense with the social media fools, freaks and geeks sending postcards, virtual drinks and all those other latest social applications floating around the social media universe.

So, to avoid wasting your time, energy and money (after all time is money) here is a three point plan to making a success of your social media marketing campaign;

First, decide who you are and who you want to be in the social media sphere. Branding is the key to unlock the door to any good marketing campaign and if you get this step right you can attract the right type of prospects and leads to your profile page whichever social networking site you join. Get this wrong and you will struggle to see the light of day with all those group invites, free gifts and invitations to play that will land in your inbox or on your profile page.

Next in your plan to conquer the social media world should be a research phase. Start out with a list of twenty popular social networking sites and find out if your customers wuold use this type of platform. This is easy to do but very important because the last thing you want is to waste your time, efforts and energy on facebook if all your customers are on Zenzuu or some other niche social networking site.

Third, get in there and listen to whats being said before you start to speak. Theres a lot of noise online and to stand out from the crowd and develop a good social media marketing presence the first thing you need to do is listen. Take twitter as an example and its easy to see how few people have any real idea or knowledge of how to use this particular social networking site.

So, be social. Be unique and try to add some value or entertainment to the social media party. Do this well and when you speak others will listen. Get this wrong and you’l be whistling into the wind.

About the Author:
Neil is a former Pro Soccer player and leading member of the CarbonCopyPro group and a master internet marketer living and working from home in the mountains of West Cork, Ireland.

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Filed under: Business Online

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