Since it’s a truism that “Selling is a numbers game,” M.U.D. Throwing Marketing might be your standard approach.

The theory behind this marketing strategy– If you throw enough “mud” on the wall, some of it will stick and you’ll make money.

M.U.D. Marketing disguises itself as a “fast” and “easy” way to find people who want to buy your product/service. It is one of the most used marketing strategies, especially among “newbie” business owners.

On the very surface, the M.U.D. methods appears to have an approach where business owners don’t have to waste resources research target markets and just sell to everyone while awaiting profits.

However this approach is costly in time and money with little indication of actually being effective, this approach only creates an air of “busyness.”

Now imagine holding a pile of mud while standing in front of wall. Now start throwing the mud.

Unfortunately, you have no idea where your target is. The landscaping print? The award and degree gallery? The mirror next to the door? Since you haven’t got a clue, you move to the center of the room and your hand moves in wide sweeps as the mud flies.

With so much mud, you could spend quite a bit of time before you use all the mud. Then you learn that the target was the plaque over the coffee center. You only hit that a few times.

The true meaning of M.U.D is Market Un-Determined or Marketing Un-Defined.

Either one spells disaster for your business.

If you had taken the time to find the true target, your results would have been totally different. Look at all the energy you wasted slinging at everything in the room. Look at all the mud you wasted, and mud costs money.

Taking the time to research and identify your target market may seem like it’s going to take longer before you see results. In reality, it speeds up the process of achieving your goal…profitable business. You’ll see those results with reduce effort and time.

How can you identify your target market? Ask these questions:

1. What problem do you solve with your product or service?

2. What benefit will the client enjoy?

3. Who does the problem affect?

4. Is the person male or female? A stay-at-home mom or a power executive? A baby boomer or student? Where does this person hang out? What are this person’s hobbies?

Create a picture of your ideal consumer in great description.

M.U.D. marketing keeps you knocking your brains out trying to sell to a gazillion people when only a limited number really want what you offer. Is it any wonder you feel frustrated with your efforts.

If you feel like your business is stuck in mud, stop wasting your most valuable asset…time…with M.U.D. marketing.

If you continue trying to sell to everyone, you will end up selling to no one. And think of the cleaning bills to get that mess out of the carpet and off the wallpaper.

Author Ann Rusnak: Want to end distractions from interfering with you staying focused and productive? Receive your Free 25 Ways to Stay Focus video and ebook. Fast way to increase productivity accomplish more in half the time. Visit http://just15minutes.com

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