Bad Chiropractic Marketing can be the Death of your Practice

We’ve all heard the saying, “Don’t put all your eggs in one basket.” Yet, it amazes me just how much I see this done within the chiropractic marketing and the profession as a whole. Far too many times I see chiropractors buying expensive media slots in the newspaper or on TV that are yielding mediocre results. It’s almost like these media sharks are feasting on “hope,” as the DC’s that I come into contact regularly with think they’ve just purchased a winning lottery ticket or something. Little do they know the startling reality on the other side. They’re actually killing their practice.

We are in seriously tough times in this country. The economy is in recession, and older forms of chiropractic marketing and advertising do very little good now. If you spend a fortune on marketing right now, you can be sure that your business is going to tank under all the pressure and expense. That means that chiropractors are marketing less to compensate, but continue to only suffer more. You need to market to get new patients through your door, but you can’t afford to do it the same old way. What’s the answer for today’s chiropractors?

The only answer to spreading the word about your chiropractic practice is to find a way to do it for free, and still yield tremendous results. When you harness the power of Web 2.0 and social media marketing, you can do just that. Gone are the days when you would spend a fortune on TV ads, newspaper spots, and telemarketing. These outdated forms of advertising are no good to you anymore, and can plunge you further into hardship.

There is good news. Even though you may have placed all of your finances in ineffective paid advertisements, you can still get some high-impact massive exposure and tons of new patients for free. This comes in the form of doing your chiropractic marketing on social media outlets like YouTube, Myspace, Facebook, and many others. By the way, at least half of members on these networks are above 30 years of age, contrary to popular belief.

Targeted marketing that specifically hits the demographic you need is the wave of the marketing future. It’s simple and cost effective, and you’ll be amazed at the amount of new patients and business you’ll receive. I can’t express how important it is to start your online marketing on the right foot! If you don’t know what you’re doing, you can seriously damage your credibility in your community from the get-go. This is how many chiropractors have failed. To create success, you need to find someone who has experienced success.

Let me give you a specific strategy that you can begin to implement today, as far as marketing on these networks are concerned. Invite people within a 5 mile radius of your zip-code to become your friend and begin to communicate with them. Every person that you invite as a friend will eventually learn about you and what you do for a living. This is not just virtual “hog-wash.” Getting traffic and visitors to your website is the same, exact way. You can literally explode your website visits in a matter of hours with proper social media chiropractic marketing.

You can also begin to be of value to these people by providing them useful information online. When you make daily video blogs or weekly postings about relevant topics, people will begin to see that you can help them, and they’ll take note. For instance, I posted a simple video about headache relief and 3,000 people viewed it within one week! Viral marketing was the cause of all this exposure. When one person saw it and found it helpful, they passed it on to a friend, and so forth. Do you see the power?

Hopefully, you can begin to see the massive potential and possibility of these social networks. I’ve literally been able to rake in a small fortune using these types of chiropractic marketing methods. Again, they are no-cost to you, yet they can yield huge returns and ultimately grow your chiropractic practice to unimaginable heights. Get involved and set-up your accounts on these social networks today so you can learn some innovative and new ways to get your business out into your local community.

Tagged with: business • Business Online • chiropractic • chiropractic marketing • chiropractor • facebook • internet • internet marketing • marketing • myspace • new patients • practice • social media • youtube

Filed under: Business Online

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