Putting Ad Sense on your site is not as easy as it seems. There is a common myth out there that it is. Chances are you have put the code on your site and didn’t make a dime. Alright, maybe you made fifty cents. The problem is, many people create the ads and don’t put any thought into the appearance or position.

There are many ways to customize your Ad Sense ads. First, you want to think about location. Where is the best place to put your ads? Top? Middle? Bottom? Locations is one of the most important factors in Ad Sense. The best locations are just below the header, the upper left hand sidebar (if you have one), and directly in the center of the visible page (the user doesn’t have to scroll). Also, another great place is directly at the bottom in the center, this gives your users a place to go.

Let’s move on to the style of your Ad Sense ads. Borders are a big no-no when it comes to Ad Sense ads, yet I still see them around. When you have a border it provides a visual stopping point between your text and the ad. Make your border the same color as your background on your site so that it becomes invisible. Also, the background of the ad itself should be the same as your site.

The title link should be the same color as all other title links in your site/area you are working with. This will draw the surfer’s eyes to it as a clickable link. The text should be the same color as the text you are working with. Also, the little URL at the bottom should be the same color as the text.

Making your Ad Sense ads blend in is probably as important as location. As you have noticed, this whole article is about blending. You don’t want your ads standing out, you want them to appear as part of your site; as if it was valid content links (which it is), except your getting paid for it. People are sick of seeing ads and sick of advertising, the last thing they want to see is an ad.

Here are a few more tips that may help you along the way. Avoid image ads, opt for the text only version. Make sure that you maximize your ads. At the time this article was written you are allowed 3 text ads, and 3 ad link units, these are the two I use. Be sure that you use them all on your pages.

Ad links can be placed in navigational areas. Make the background and border the same as your site/area that you are putting the ad in. Make the link color the same as the links in the area. You can place a horizontal unit just below the header of your page. A vertical unit can be placed in any vertical navigational area you have, either above, below or within it.

If you have larger font on your site, create link units with only 4 links. If you have smaller font, create link units with 5 links. You may want to also consider changing the font on your site to be more inline with the ads.

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