This is part three of the Copywriting 101 series and it covers the body copy of your salesletter. Now that you have learned how to write an attention grabbing headline that stops prospects like a deer in the headlights and draws them to your salesletter to read more, it is time to put your skills of salesmanship into action with what follows the headline: the body of your copy. Now I use the term “salesletter”, but this can be landing page, sales page anything like that.
You can check out parts one and two of the Copywriting 101 series here:

Part 1: Copywriting 101: How To Nail A Killer Headline
Part 2: Copywriting 101: How To Nail A Killer Headline Part 2

The Flow Of Good Copywriting
In copywriting there is an expression that is sort of like a “dominos effect” saying that the only reason for one part of the copy is to get [...]

Original post by http://ReplytoYaro.com (Yaro Starak)

So your subscriber page is up and running and you’ve gotten a decent collection of visitors’ email addresses. The next step was taking that list and actively marketing your products to them via email. To start off, you sent a couple of email messages to your list but found that your open and click rates are pretty weak.
What could be wrong? If you haven’t been practicing list segmentation, you haven’t been marketing your email messages correctly. Sound complicated? Just read on…

List Segmentation, Who?
When you have a list of subscribers, the last thing you want to do is annoy them by sending them a bunch of messages that aren’t tailored to their needs. The principles of marketing teach that understanding who your potential customers are and where they come from are important details for closing the deal. So let’s say you have a company that specializes in designing business cards, and [...]

Original post by TheSpotter

Contacting the media with a news story is not the only way to achieve massive exposure for your business and profile. There are tons of other ways to attract media attention and also that of your desired audience directly.
Exposure From A Televised Event
Over the past weekend, the finale of a popular reality television series went to air and a number of related businesses took the opportunity to take part in exchange for the national coverage they would receive. The Block aired weekly episodes where four couples (one of the couples were two sisters) renovated four run-down houses side by side in a popular inner- city Melbourne suburb. Over an eight week televised period, that included challenges, tears and transformations, these run-down hovels became chic executive homes with the stylish furnishings and luxurious additions, including jacuzzis and flat screen TVs.
The series concluded last night with a public auction to determine a [...]

Original post by http://ReplytoYaro.com (Yaro Starak)