Copywriting 101: Writing Your Sales Letter
This is part four of the Copywriting 101 series. Previously we have covered headlines and the importance of and how to craft an engaging selling story for your body text after your headline. This week we will move onto other elements of the body copy, which include bullet points, testimonials, guarantees and calls to action.
You can check out previous articles in the series here:

Part 1: Copywriting 101: How To Nail A Killer Headline
Part 2: Copywriting 101: How To Nail A Killer Headline Part 2
Part 3: The Art Of Good Storytelling

1. How Bullet Points Can Make Your Sales Message Shine

Bullet points are great because they don’t require any transition from one point to the next (so you can just pile all your thoughts on top of each other and you don’t need to worry about the flow).
They are great to catch the attention of skimmers because [...]

Original post by http://ReplytoYaro.com (Yaro Starak)

As promised, this week you’re being treated to an interview with James Klobasa, a product launch specialist who has a gift for getting his clients great results.
Press play to begin watching the interview…

Some of the results James has achieved for his clients during their launches in recent months include, $103,000 in five days, $127,000 in three days and $130,000 in cash + $50,000 a month in recurring passive income. If you ask me, that’s pretty cool and I would certainly love to have someone like James onside if I was planning a launch.
Because James covers so many topics in the video, I’m going to write a list of the main points and the approximate time in the video he discusses them. That way you can see exactly what kind of content is in the interview and if you want to skip straight to a particular part, you can. The rest [...]

Original post by http://ReplytoYaro.com (Yaro Starak)