I just finished watching video two from Jason Van Orden as part of his Traffic Attraction Formula launch.
The title of the second video is – The Myth Of The Big List

The premise goes that conventional thinking states in order to make big money with an email list it needs to be big – you need lots of subscribers.
Jason in the video explains that you don’t need huge numbers, what you need is a strong relationship with the people on your list.
That’s true of course, and I’ll talk more about this in a moment, but let’s state something obvious – if you have a big list AND great relationships then you will make more money than a small list despite great relationships.
The relationship with your subscriber comes first, and that’s a good thing, however simple mathematics dictates if you can reach more people you can make more sales.
I’m not refuting Jason’s [...]

Original post by http://ReplytoYaro.com (Yaro Starak)

When it comes to running an online business, it is extremely easy to get caught up in the numbers game. I’m the kind of person who is fascinated by numbers. I like to keep up to date with how things are going with my sites numerically. I’m always interested to know…

How many people are visiting my site?
How many opt-ins am I getting daily?
How many of those subscribers are actually opening my messages?
How many are clicking on the links?

Going beyond those stats, I also like to know how much money I’m making and how I’m making that money. Which affiliate campaigns are productive and which aren’t? Are people purchasing the services or products that I have to offer?
Why Do I Care About All Of These Details?
There are different views out there when it comes to checking your business stats. Some people just don’t care, and figure that [...]

Original post by http://ReplytoYaro.com (Yaro Starak)

I have a confession to make.
I’m lazy.
This has served me well in some instances, for example it has forced me to find elegant and simple solutions that require minimal effort and complexity to set up and function. I’ve also sought out 80/20 ratios in my life based on what I really want – not just what society says I should want – to build a lifestyle that most people would dream about.
However laziness isn’t always beneficial. It can lead to poor decisions that result in inefficiencies. Ironically, because I decide I don’t want to do something or try something new, I end up working longer, despite the fact that I decided not to make the change because I was lazy.
Laziness is like that sometimes, you don’t realize that just making a tiny effort at the start to change something will reduce your work load long term. The smart decision is [...]

Original post by http://ReplytoYaro.com (Yaro Starak)