For a long time I had a rule for my blog: no pop-ups.
I considered pop-up banners one of the most annoying things about surfing the web, especially during the early days before pop-up blockers became standard in browsers. If I didn’t personally like them, why would I subject my audience to them?
Things have changed. Pop-up technology has become more subtle, with the lightbox pop-up becoming the new standard (and also able to bypass pop-up blockers). If the pop-up displays an on-target offer and is presented infrequently and has a professional design, I consider them a viable option with a potentially very positive impact on your email list growth.
So are you ready to start using a pop-up on your blog or website? Do they actually work or do they just annoy people?
Let me help you make that decision by revealing my own results.
My Lightbox Test Results
A few weeks ago I broke [...]

Original post by http://ReplytoYaro.com (Yaro Starak)

One of the better jobs I’ve had, was offering my services as a freelance copywriter. I’ve always found copywriting to be enjoyable. It doesn’t matter if I’m doing SEO, writing a sales letter, direct mail, advertising collateral, or some other marketing piece.
For me, the secret to writing copy was never coming up with a headline first. It was always about writing a description, or telling a story about a photo. By copywriting “backwards” here’s how I wrote instant ad copy, for hundreds of satisfied customers, that kept coming back, year after year.
Watch the two minute video above to get a summary of the concept. Then, if you’d like to discover more, enjoy the full article below.
Freelance Copywriting Made Easy
Hate writing? Ever get writers block? Well, imagine if you couldn’t.
Imagine that you had to write great ad copy, for hundreds of clients, as part of your job description. Pumping out dozens [...]

Original post by Michael Campbell

One of the better jobs I’ve had, is offering my services as a freelance copywriter. I’ve always found copywriting to be enjoyable. It doesn’t matter if I’m doing SEO, writing a sales letter, direct mail, advertising collateral, or some other marketing piece.
For me, the secret to writing copy was never coming up with a headline first. It was always about writing a description, or telling a story about a photo. By copywriting “backwards” here’s how I wrote instant ad copy, for hundreds of satisfied customers, that kept coming back, year after year.
Watch the two minute video above to get a summary of the concept. Then, if you’d like to discover more, enjoy the full article below.
Freelance Copywriting Made Easy
Hate writing? Ever get writers block? Well, imagine if you couldn’t.
Imagine that you had to write great ad copy, for hundreds of clients, as part of your job description. Pumping out dozens [...]

Original post by Michael Campbell