When’s the Right Time to Send E-mails?
So when’s the perfect time to send e-mails? When they will be read of course. What time is that? This can be a hard answer to find, but this article will show you exactly how to find that perfect time.
You see, it’s pretty obvious why this question gets asked so often. If we email marketers know when our audience is sitting at their computers, then there’s a better chance that they’ll see it. If they see it, they might open it, click on our links, take out their credit cards and buy our stuff.
What makes some times better then others? Lots of things. You want a time when the inbox is mostly empty so it will be noticed. You want a time when they are sitting at their computers with a few extra minutes to play and browse.
But for the most part, it’s guesswork. And just guessing the best time to send an email doesn’t put money in your bank accounts.
If you want to be certain about the best time to send an email, then you need to follow this simple two-step system
Step #1: Find out when most of your readers are online.
This does not have to be a guessing game. Use your website to find this answer by discovering when your site is the busiest. This information will be in the traffic logs. After a while, you’ll notice a pattern emerging based on day and time range so you’ll have an approximate date and time as to when to send an e-mail.
TIP: With an audience that is global you need to take time zones into consideration. People in London are not on the same time as people in San Francisco. Services like Aweber can categorize your list regionally see you can send e-mails to a worldwide audience.
So now that you know when exactly your audience joined your website you think you’re ready to send out an e-mail based on this time. However don’t send out any e-mails without proceeding step #2
Step #2: Track and test your results!
You need testing and tracking because the time your website is busiest isn’t necessarily the perfect time to send out an e-mail. You need a time when they have some time to themselves. At least time enough to whip out the credit card and buy your item. This is difficult to do on a lunch break or with kids running around. Perhaps the best time is early morning or late at night.
The best way to discover the perfect time is to create identical e-mails, split your list and send e-mails out on different days in and during different times of the day. Track your results, and you’ll find that ’sweet spot’ in no time.
In short: Pay attention to the time when your customers are buying your products. This is the perfect time to send out your e-mails. If you keep good records, a pattern will emerge; it’s not as random as it looks on the surface.
Summary
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