Ad Sense Tips and Tricks
Putting Ad Sense on your site is not as easy as it seems. There is a common myth out there that it is. Chances are you have put the code on your site and didn’t make a dime. Alright, maybe you made fifty cents. The problem is, many people create the ads and don’t put any thought into the appearance or position.
How should you customize your ads to maximize your profits? Let’s talk about location first. Where should your ads be place for best performance? The center of the page is the best location followed by the upper left hand side bar, just below the header and directly below your text at the bottom of the page. Places you should avoid are the right hand side bar, above the header, and lower left hand sidebar.
Now, let’s think about style. Borders should be avoided since they provide a visual barrier between your text and the ads. To make the border invisible, make it the same color as your web page background. Also, the ad background should be the same color. If you are placing ads in different areas of your web page with different background, make sure you mimic this in your ads settings. Yes, you could be creating different ads for the same page. This is why templates or dynamics pages are important.
Your title color should be the same as the links in your site, which ever area you are working with. This will allow the reader to know that the text is an active link. The text and URL color in the ad should be the same as the text in your site. Make sure you match the color exactly, if you don’t, users will be able to tell and it is unprofessional.
Now, if you’ve paid attention, you’ll notice the same theme in the paragraphs above. Make the Ad Sense blend in with your site with the exact same colors of your site. Instead of thinking of them as ads, think of them as small areas of important text related to your site. People have developed “Banner Blindness” and anything that looks like an ad will not get any attention or clicks, people simply don’t see them anymore.
Here are a few more tips that may help you along the way. Avoid image ads, opt for the text only version. Make sure that you maximize your ads. At the time this article was written you are allowed 3 text ads, and 3 ad link units, these are the two I use. Be sure that you use them all on your pages.
The Ad link units are best placed in navigational areas. Again, make sure the background and border are the same as what your are using in the area they are to be placed. Also, don’t forget the link color should be the same as the other links. If you have vertical navigation, place the Ad Sense below, above or between the other links. If you have horizontal navigation, you can place it above or below.
Try to get the same size of font as you are using. There are only two sizes, which are determined by the amount of link units. If you have 4 links in the unit, the font will be larger, if you choose 5 links, the font will be smaller. Also consider underlining your links so that they match Google’s.
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