1. Insert a brochure for another product in the first product package your customer buys from you.

2. Sell a basic product and tell people for a little more money they can receive the deluxe edition.

3. Give your customers a free subscription to your e-zine and include back end products in each issue.

4. Charge people extra money to get the reproduction rights.

5. Send your customers greeting cards at holidays with your back end product offer included.

6. Offer your customers a discount if they buy more than one of the same product.

7. Include a back end product offer on your online “thank you” page.

8. Give people a huge discount to your subscription product if they subscribe for a longer period of time.

9. Send your customer a free surprise gift with your back end product offer included.

10. Give your customers a discount if they buy over a certain number of any products.

11. Publish a back end product offer inside any of the information products you sell.

12. Group your products together in package deals to make more profit form each sale.

13. Include a back end product offer inside your “customer’s only” online club.

14. Join someone else’s affiliate program and use it as an upsell or back end product.

15. Follow-up with your customers to see if they’re happy and offer them another product.

16. Offer people a free sample of your product and tell them they will get a discount if they order now.

17. Send your customers a “thank you” e-mail with a back end offer attached.

18. Offer your customers add-on products like gift wrapping, batteries, imprinting, etc.

19. Allow your customers the option of signing up to your “future product offers list”.

20. Explain to people that for extra money, they can extend the guarantee or warranty of the product. —-

1. You didn’t follow up after the first sale. After the sale you could have introduced your other product on the thank e-mail.

2. You didn’t ship the product in the about of time you stated. If they needed it in a hurry and you didn’t provide, they won’t rely on you again.

3. Your product didn’t do as promised. If your product didn’t accomplish their desired goal they’re not going to think your second product will either.

4. Your customer couldn’t get a hold of you in time when they had a “after question” sale. You could have added extra lines of communication.

5. Your customer doesn’t want to revisit your web site because it didn’t offer much. You could have offered more original content or freebies.

6. Your competition is offering free shipping with their product. You should have been more aware of how they are targeting your customers.

7. Your customer forgot your web site address. You should have given your customers your web site information in your product package.

8. Your customer service couldn’t solve a problem they had with your product. Your customer service should be trained to handle most problems.

9. You didn’t up-sell when they were already in the buying mood. You can always try to sell your other product when they’re ready to buy your first one.

10. Your competition offers a stronger money back guarantee. You must always be thinking of better ways to remove the risk from your customers. —-

1. Don’t load your web site with a lot of high tech clutter. Your visitors may miss your whole sales message.

2. Don’t use unnecessary words or phrases on your site. You only have so much time to get your visitor’s attention and interest; make ever word count.

3. Don’t make the mistake that everyone will totally understand your web site message. Use descriptive words and examples to get your point across.

4. Don’t write your strongest point or benefit only once. You should repeat it at least 3 times because some people may miss it.

5. Don’t push all your words together on your web site. People like to skim; use plenty of headings and sub headings.

6. Don’t use site content your target audience isn’t interested in. If people are coming to your site to find info about fishing don’t include soccer content.

7. Don’t use 50 different content formats all over your web site. Use the same fonts, text sizes, text colors, etc.

8. Don’t use words your web site visitors might not understand. People are not going to stop and look in a dictionary, they will just go to another site.

9. Don’t let selling words and phrases go unnoticed. Highlight important words and phrases with color, bolding, italics, underlining, etc.

10. Don’t forget to use words that create emotion. All people have emotions, people will have more interest when they are emotionally attached. —-