Submitted by: Brad Drill. Business to business or B2B Internet marketing starts with establishing a first contact with a service before being able to perform any form of sale. This could star either on the phone or as a result of an advanced search for a product or service. Such a market approach poses higher challenges than the business to consumer (B2C) model, because the regularity of purchases is the specific of the latter. The effort to work business to business proves a lot higher, but this is the way things go in the large industrial, manufacturing and engineering sectors.
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