Web development and maintenance costs can be exorbitant for smaller websites. It is difficult for website owners to pay for the maintenance of highly ranked, Google compliant web pages and still make a decent profit. In many cases, these owners are business focused without the technical know how to understand their developers’ recommendations for the best methods of search engine optimization. Because of this, some developers are able to exploit their clients’ lack of technical acumen by overcharging for unnecessary services.

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