The issue of internet advertising effectiveness is part of the broader question about the effectiveness of advertising in general. As a result, internet advertising effectiveness should be examined in a similar fashion as traditional advertising.

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When I saw the January issue of Entrepreneur Magazine I was thrilled. Cover copy had a teaser on it to the effect that entrepreneurs had been surveyed and inside were their answers. I was certain that, finally, someone was paying attention to entrepreneurs who were striving for a successful business. It was time to hear from us little guys!

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Do you often daydream about working at home? Before you hand in your letter of resignation, please read what Jan K., The Proofer has to say about the pros and cons of being your own boss. These are points to ponder before you begin your pursuit of a work-at-home job.

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