Originally, our SEO strategy blog was my supposed to be our company’s research checklist for our SEO research team. We used it to essentially be an online notepad that contained a universal theme of our ongoing research projects. Now, the blog is ranking well for search terms like, “SEO strategy” (second page of Google) and other related search terms. I was astounded when I found the blog was ranking on the first page for a few other quality search terms as well. So, how can this happen? We never intended for this blog to rank high for competitive, highly sought after first page placements on Google. A review of these factors might shed light on what elements caused this blog rank high with no traditional SEO technique applied to it.

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