Today, built in wireless capabilities are becoming standard equipment. Most laptops and home desktop computers ship wireless ready. And, with most things in the world, the reason is cost. Adding wireless capacity is inexpensive. Manufacturers feel almost obligated to include it in their feature list. The consumer perception of the value of added wireless is large so the manufacturers get a great bang for the buck. Wireless is the future so anything wireless is going to be a big hit with consumers.
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