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by Ian Traynor

One of the largest sellers of digital products is ClickBank, with over 10,000 merchants using is to distribute their products.

From the merchants’ point of view, ClickBank makes it easy for them to sell. They don’t need to process credit cards themselves, and they don’t need to set up an affiliate scheme. ClickBank does both of these jobs for the merchant.

ClickBank is also great for affiliate marketers. It’s easy to set up a free ClickBank account and start promoting any products you choose using your special ClickBank “hoplink” for the products. Most merchants pay at least 50% commission, so it won’t be long before the money starts to pour in to your ClickBank account.

Sounds easy, doesn’t it! But life is never that simple. The truth is that most ClickBank affiliates make little or no money from promoting ClickBank products. Assuming that they’re not lazy and do actually put some effort in to promoting the products, they often go about it in the wrong way.

Many people just put up banner ads on their websites and add their affiliate links to their forum posts and emails. These “lazy” methods don’t work. Few people will click through to the merchant’s sales page from these methods.

I want to show you a technique which has worked extremely well for me. It needs a little effort, but the rewards more than compensate for the work involved.

Writing Review Pages

Product review pages are simply web pages which express opinions about a product. For this technique to work, your review should “pre-sell” the product - to get people to want the product before they visit the merchant’s sales page though your link.

The reason why this technique is so successful is that more and more people, before they buy something online, look for reviews of the product. If you type “review” + a product name into Google, you’re likely to find examples of product reviews.

Unfortunately, many people, even though they realise the benefits of review pages, still make elementary errors.

How To Improve Your Review Pages:

1) Don’t fill your review with nothing but good points about the product. Find a few unimportant things that you don’t like. These, of course, should more than countered by the good things!

2) Remember that you’re not aiming to “sell” the product. Leave that job to the merchant. What you should convince visitors to your review page is to really want that product. Then you want them to click through your affiliate link to go to the merchant’s sales page with their credit card in front of them!

3) Don’t copy any of the wording used on the sales page. As soon as the visitor goes to the sales page and recognises some of the words which were on review page, your credibility goes out of the window!

4) You’ll be a lot more convincing if you have actually used (and liked) the product. You’ll find that you can frequently get a copy of the product from the merchant without having to pay for it. Just tell the merchant that you want to write a review of it.

5) “Comparative reviews” are very powerful. Just find other products which satisfy the same sort of needs, and review them alongside the product you really want visitors to buy. A “star rating” system is a good idea in a comparative review. You will, of course, give the main product more stars than the others!

So now it’s time for you to start to put this strategy into action and increase your profits from selling ClickBank products. The tools in my ClickBank ToolKit are designed to make this strategy much easier to use.

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